- Book review on “Measuring Customer Satisfaction and Loyalty” by Bob E. Hayes
Your reading assignment is “Measuring Customer Satisfaction and Loyalty” by Bob E. Hayes. After reading the book, you will be required to write a detailed book review and complete a test task.
You have to write your 2-page review from the perspective of a professional rather than a reader. For that reason, I encourage you to support your opinion on the book with expert ones and reference your sources at the end of your review. The main question you should focus on while writing your review is how this book helps you as a manager (if it does).
If you do not find this book helpful, you have to give a reason. Plagiarized works will not be accepted.